Showcase Netflix Weekend as an unmissable brand event.

Concept: INDIA KA WEEKEND PLAN - CANCELLED! A week long Instagram takeover of MensXP & iDiva. All content posted on either IG page will be related to the All Access Free Netflix Weekend.

Creating, establishing a world of PAATAL LOK to our audiences, create enough buzz to initiate online conversation and chatter. Introducing the characters, building on them, talking about them, and making the audience resonate with them. Creating a PAATAL LOK community, engaging with the audience in a manner where we relate to them as a show, take them beyond a storyline.

Our key solutions were two main videos on IT & MensXp and social media heavy interaction creating a whole universe of Paatal Lok amongst our audience.

The aim was to enable adolescent girls with enough medically approved facts and information and empower them

We leveraged iDIVA Hindi’s influential voice to stir conversation about menstrual health, equality and importance in a relationship

To emphasise on the importance of self-care amongst women, and to communicate how self care starts with skin care.

In a very soothing and poetic way, the video talks about all the roles played by women and how easily they champion all of it around the clock. It touches on the importance of self care for women and how they must take off the heels and pamper themselves too as one more role they need to ace as well is the relationship with herself.

To make the audiences aware about the McDonald’s App and its functionality. The main aim of the ad was to help TG understand the McDonald’s North and East app that can be used at the outlets.

Good looking, well-produced content that made a difference. Created a campaign that delivered the message right on point and helped audiences understand the functionality of the app well

To establish Oppo F17 Pro as the sleekest and the trendiest phone that one can own in 2020.

A fun relatable video that brings out the various features of the phone and making it the trendiest phone of 2020 and thus a must buy.

COVID-19 pandemic has undeniably resulted in extraordinary human resilience, it has also led to pent-up trauma, anxiety, and stress, especially due to the passing of our loved ones. Philips wanted to lend a helping hand to people who lost their loved ones and help them deal with Grief Management issues in a professional and thoughtful manner while promoting their key messaging #KhayaalRakhna

We came up with the idea of having a dedicated microsite for this initiative. iDiva and Philips joined hands and came up with #KhayaalRakhna -- an initiative, which provided help, resources, and, to some extent, an escape from the harsh reality of mental-health struggles around Grief Management We knew starting a conversation around mental health was sensitive and needed to be done with utmost responsibility. Hence, we divided the content approach in 2 parts - Help and Support Help- Help was provided by professionals who were qualified to intervence in such matters. We provided live sessions with mental health specialists and Support group discussions under the guidance of a mental health specialists Support-Support was provided by sharing similar grief stories and motivation using Social Media Posts, Video Content, Articles and all of it was hosted on our Microsite

To popularize the need for Protein in the Mensxp universe and emphasize on the importance of routine to take protein.

Fitness fraternity’s popular face Pranit to lead conversations on MensxP and engage our audience with basic need of Protein. Closing the content campaign with linking the product on MensXP shop.

Needed to create a video for Father's day

In this video, we showcased the story of two father-son pairs across generations, whose lives may on the outside seem very different, but are essentially the same. Through a mix of humorous and emotional instances, the video brought to light the fact that while our fathers may have taken up the role of the ‘tough guy’ in our lives.

To show the wide array of beauty and cosmetic products that Flipkart beauty has to offer. With availability of new and trending launched products.

A Social Media led activity where iDiva asked their audience to share their stories of empowerment, moments where they experienced financial empowered

To Promote Financial Empowerment amongst Women and spread the message that, Nothing is stronger than being able to sustain yourself financially.

In a very soothing and poetic way, the video talks about all the roles played by women and how easily they champion all of it around the clock. It touches on the importance of self care for women and how they must take off the heels and pamper themselves too as one more role they need to ace as well is the relationship with herself.

Seamless integration of the brand message in the regular content that these influencers create to drive entries to the contest.

Hypp Exclusive creators, made an instagram reel asking followers to share their whacky side by posting a selfie creating whacky/out of ordinary faces that could get them a chance to feature on a Bingo! Ad board.

Create Buzz for Mortein

#KhoonMatChoosLouie campaign was designed and 5 influencers pushed this hashtag along with innovative content

The main objective of this campaign was to create brand recall. The idea was to position Creambell as young, premium and an uptown brand. Targeting the metro audience by giving fresh content tonality via trending, youthful, and more premium content creators.

We worked with some of the top lifestyle and fashion creators on social media right now, to leverage their reach and following for this campaign.

Needed to create a brand film for Karagiri

Created a concept around 6 Yards. All the beautiful women are united by the generations of stories hidden in the pallu of this timeless Indian craft. A saree has the nation together, tied by 6 yards.

The brand was looking for a digital film for their Rakhi campaign

Created a digital film showcasing sibling love and fights culminating into unconditional love for each other and both sharing a Mcdonalds meal.

The brand was looking to create a solid digital ad for their Charcoal Face Wash

A digital film was created

Wanted to create a big IP around singing

India’s first digital singing reality show that brought together Punjabi pop star Jassie Gill, social media superstar Kusha Kapila and Bollywood playback singer Lisa Mishra to invite people of all age-groups to sing along with them in a duet, karaoke format on the Smule app. We received thousands of entries across 12 challenges

Reach out to the millennials and the new age  working professionals to promote its new collection of  smart casuals and formals

30 Days 30 Beards was a  perfect opportunity for them to connect with the  relevant TG and create a meaningful showcase for  the brand’s latest collection